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If you’ve ever purchased a razor before you no doubt purchased one from Gillette. How do I know? Because s recently as 2010, Gillette owned 70 percent of the US market for razors and blades. That was until a scrappy startup named Dollar Shave Club came out of nowhere and went from zero to a … [Read more...] about Three Ways A.I. Can Help You Build Relationships With Your Customer
Image source This is going to be interesting. Why? This post is about making money via email automation. It’s not about how to: Write captivating emails. Increase open rates. Write powerful subject lines. Improve click-through rates. Use the best automation tools (okay … [Read more...] about How To Supercharge Sales With Email Automation
In the conversion optimization industry, there’s a rule of thumb that says website visitors will spend a mere 5 seconds evaluating a web page before they decide if they will engage further with the site or if they will choose to bounce. If you take a look at your analytics tool, you might see … [Read more...] about Passing the 5 Second Test Is the Most Critical Piece of Your CRO Strategy
Creating landing page copy that converts is arguably one of the hardest things to do, both as a copywriter and conversion optimizer. Copy is the primary vehicle for helping the reader take the desired action (YOUR desired action) on the landing page. It's an extension of you or your sales … [Read more...] about How to Create Landing Page Copy That Converts (w/ examples)
There’s nothing better than a repeat customer in the world of brick-and-mortar, so the same should hold true online, shouldn’t it? You want potential customers to come back to your lead generation website more than once to kick the tires, don’t you? Having them circle back multiple times must … [Read more...] about 10 Ways To Make Your Lead Generation Website Convert On The First Visit
Are you looking for more ways to get people to pay attention to you? To accept your offer, whatever it may be, from a PDF freebie to a paid product or service? Me too. Yet, I'll be the first to admit I don't do things on this website to increase conversions and get more people in the top of … [Read more...] about 10 Things You’re Probably Not Doing to Increase Conversions