We publish educational content to help you get a leg up on your competition.
How to create link anchors with the Leadpages drag and drop builder
Have you ever visited a really long landing page or sales page – like this one? And maybe you were on that page and were saying to yourself: “I just want to get to the bottom, I’m done scrolling!” Well, if you happen to own one of those long pages inside Leadpages...
How to Create Trigger Links in Drip (w/ examples)
In case you haven’t heard of Drip , it’s a powerful email service provider that comes with a ton of bells and whistles. It’s perfect for bloggers just starting out and it’s super useful for startups or SaaS companies because the price is reasonable and you get access...
How to Create Link Triggers in ConvertKit (w/ examples)
ConvertKit is one of the hottest email service providers (ESP) out there. Quite a few people I know have switched over to it from other platforms. In fact, I made the switch from MailChimp to ConvertKit in Jan 2016 after hearing so much about it and getting a free...
23 Conversion Optimization Tools to Improve Your Website
Below is a list of conversion optimization tools by category that every optimizer should have at his or her disposal. As with any craft, you're only as good as the tools you use. Even if you don't do CRO and run a blog or have your own business, these conversion...
3 Steps to Creating Better Sign-up Forms
I have a love hate relationship with road trips. They’re fun for a little while, but after five hours there is a point where every person starts to go a bit stir crazy as the car starts to feel as if it’s closing in on them. Thankfully, to help everyone in the car...
3 Small Tweaks To Increase Conversions
Remember when having a website set you apart from your competitors? ...in 1999. Today, that's not the case. Everyone and their cat has a website. It's 100% true that businesses need a website in today's world and many of them have moved away from "what we do"...
Facebook Ads: How My Campaign Failed But Made Me An Expert
That's right. I ran a Facebook ad campaign, got it in front of 8,700 people but couldn't convert a single one. Was it a failure? Yes. Did I learn from it? You bet your ass I did. In fact, I learned so much from this exercise that I've since become the "go-to" Facebook...
5 Warning Signs That Your Homepage Isn’t Converting
Your website is like a virtual business card. But I’m going to let you in on a little secret. A website can be a whole lot more than a virtual business card. It’s meant to be a salesman. Your salesman. So let me ask you a question. When was the last time your website...
How to Craft a Story That Sells
Stories are not only great for bedtime and parties, but they're also great for business. Why? Because a great story persuades people to take action. According to an article by Yesware, the persuasive force of stories has been well documented. A series of experiments...
Relevance: Are You Sabotaging Your PPC Ads? 4 Most Common Reasons
In my last post I showed you the #1 thing impacting the conversion rate of your website: your value proposition. Today I’m going to show you another valuable way to ensure you are maximizing your opportunity to increase conversions on your website: relevancy. I'll...
How to Write a Value Proposition
Want to know the best way to increase conversions RIGHT NOW? Improve your value proposition. Your value proposition is the #1 thing that determines whether people will stay on your website or hit the back button. If I could give you one piece of business advice,...
List Building Tip: Grow Your List Using LeadPages and Canva
There are probably, like, I don't know...thousands, maybe even hundreds of thousands of software applications available to you on the internet. But today I'm going to show you how to use TWO bad ass applications that can help you build your email list: Canva and...