There’s nothing better than a repeat customer in the world of brick-and-mortar, so the same should hold true online, shouldn’t it?

You want potential customers to come back to your lead generation website more than once to kick the tires, don’t you?

Having them circle back multiple times must mean they’re getting closer to doing business with you, doesn’t it?

Actually, no.

That’s the shocking fact the Chicago SEO experts, Straight North, recently learned after sifting through more than 300,000 sales leads generated by websites.

In 84 percent of true sales leads, they were generated on the first visit.

After people visit a website once, the chances that they will convert into real sales leads drops significantly with each visit.

How much?

A second visit to a website results in a true sales lead just 11 percent of the time, and then it gets worse.

All of this is why it is essential to have a lead generation website that drives visitors to immediate action, and the following SlideShare presentation lays out some of the best ways to do that.

Take a look and find out how you can turn your first-time visitors into first-time customers right away.

You’re guaranteed to walk away with a few action items from the presentation.

For example, I learned that I’m not prominently displaying my phone number on my website so potential customers can contact me right away.

*adds to his to-do list*

Brad Shorr is Director of Content Strategy at Straight North, an Internet marketing agency that provides SEO and PPC services. He has been featured on leading business sites including Forbes and Entrepreneur and has more than 25 years of marketing and sales experience.