by Carlos | Apr 18, 2016 | conversion optimization, hypothesis testing
Remember when having a website set you apart from your competitors? …in 1999. Today, that’s not the case. Everyone and their cat has a website. It’s 100% true that businesses need a website in today’s world and many of them have moved away from...
by Carlos | Apr 14, 2016 | advertising, conversion optimization, facebook
That’s right. I ran a Facebook ad campaign, got it in front of 8,700 people but couldn’t convert a single one. Was it a failure? Yes. Did I learn from it? You bet your ass I did. In fact, I learned so much from this exercise that I’ve since become...
by Carlos | Feb 20, 2016 | conversion optimization, user experience
Your website is like a virtual business card. But I’m going to let you in on a little secret. A website can be a whole lot more than a virtual business card. It’s meant to be a salesman. Your salesman. So let me ask you a question. When was the last time your website...
by Carlos | Dec 18, 2015 | conversion optimization, copywriting
Stories are not only great for bedtime and parties, but they’re also great for business. Why? Because a great story persuades people to take action. According to an article by Yesware, the persuasive force of stories has been well documented. A series of...
by Carlos | Aug 6, 2015 | advertising, conversion optimization, leads, relevance
In my last post I showed you the #1 thing impacting the conversion rate of your website: your value proposition. Today I’m going to show you another valuable way to ensure you are maximizing your opportunity to increase conversions on your website: relevancy....
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