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In case you haven’t heard of Drip , it’s a powerful email service provider that comes with a ton of bells and whistles. It’s perfect for bloggers just starting out and it’s super useful for startups or SaaS companies because the price is reasonable and you get access to a ton of automation … [Read more...] about How to Create Trigger Links in Drip (w/ examples)
ConvertKit is one of the hottest email service providers (ESP) out there. Quite a few people I know have switched over to it from other platforms. In fact, I made the switch from MailChimp to ConvertKit in Jan 2016 after hearing so much about it and getting a free 30-day trial (more on that … [Read more...] about How to Create Link Triggers in ConvertKit (w/ examples)
Below is a list of conversion optimization tools by category that every optimizer should have at his or her disposal. As with any craft, you're only as good as the tools you use. Even if you don't do CRO and run a blog or have your own business, these conversion optimization tools will … [Read more...] about 23 Conversion Optimization Tools to Improve Your Website
I have a love hate relationship with road trips. They’re fun for a little while, but after five hours there is a point where every person starts to go a bit stir crazy as the car starts to feel as if it’s closing in on them. Thankfully, to help everyone in the car from losing their mind, my … [Read more...] about 3 Steps to Creating Better Sign-up Forms
Remember when having a website set you apart from your competitors? ...in 1999. Today, that's not the case. Everyone and their cat has a website. It's 100% true that businesses need a website in today's world and many of them have moved away from "what we do" websites. Instead, they're … [Read more...] about 3 Small Tweaks To Increase Conversions
That's right. I ran a Facebook ad campaign, got it in front of 8,700 people but couldn't convert a single one. Was it a failure? Yes. Did I learn from it? You bet your ass I did. In fact, I learned so much from this exercise that I've since become the "go-to" Facebook Ads guy in … [Read more...] about Facebook Ads: How My Campaign Failed But Made Me An Expert
