Looking for a team that has what it takes to help your business?
Here you’ll find our qualifications and awesome things we’ve done for some of the fine folks that have worked with us.
The Conversion Marketing Lifecycle
First, let’s take a moment to tell you how we breakdown each website.
We’ve identified four stages of the conversion marketing lifecycle and work hard to pinpoint where you might be needing a boost.
Here are the fours stages:
- Converting internet browsers into website visitors
- Converting website visitors into leads
- Converting leads into customers
- Converting customers into promoters
Within each of those stages are certain strategies and tactics we employ to help boost conversions on your website.
If you decide to work with us, we’ll let you know what stage needs improvement and the exact things we’ll be doing to your site.
Certifications and Qualifications
Your project will be led by Carlos Aguilar who received his MBA from Westminster College in Salt Lake City, Utah and has over 20 years of business experience in industries ranging from retail to surface core drilling.
LeadPages is one of the fastest growing marketing software companies on the internet. Known for its high-converting landing page builder, LeadPages has quickly evolved into a marketing powerhouse.
ConversionXL is one of the top conversion agencies and runs the largest and most respected blog for Conversion Rate Optimization.
Carlos will be your trusted partner to help you grow your business through conversion marketing.
What Others Have to Say
Below are some of the things we’ve done to help clients achieve their business goals.
Challenge: when Horkey HandBook was looking to grow their business, they weren’t sure what kind of marketing strategies to use (there’s so many e-books and guides out there!).
So we hopped on a call and talked about their business objectives and where they think they were coming up short.
At the end of the call we had two distinct goals:
- Increase online course sales
- Grow their email list
To increase online course sales, we started A/B testing various elements and copy on the page to encourage people to sign up for the course.
We increased their email list from 2,000 to over 10,314 (as of Oct 2016) by using various list building strategies (landing pages, pop-ups, and content upgrades to name a few).
We also launched two free email courses with a drip campaign that also encourages people to sign up for courses.
Results: by focusing on these two objectives, we nearly doubled monthly revenue.
Just how good were the landing pages we created for them?
Tear-A-Part Auto Recycling
Challenge: Tear-A-Part (TAP) came to us out of frustration with their current marketing agency who wasn’t delivering the results they wanted.
One quick discovery meeting and we knew exactly where to start.
- Run better AdWords campaigns with landing page optimization
- Design a better homepage to convert existing traffic
Here’s the thing when it comes to running Google AdWords: if you don’t know what you’re doing, you can spend a lot of money fast and not get any results.
We did two things really well here:
First, we optimized the ads themselves and second, we created high-converting landing pages to convert this targeted traffic.
The results were insane: 414 new leads in the first three months and 1,459 in the first 8 months of 2016.
This is just from AdWords.
After redesigning the homepage, it converted cold traffic at 3.43% bringing in over 500 leads in 2.5 months.
Results: by retooling the AdWords campaigns, A/B testing the homepage and landing pages, this company is growing rapidly and is now considering expansion.
If you’d like to read the case study we wrote up on this project, click here.
Gays With Kids
Challenge: Gays With Kids is a popular lifestyle blog that receives a lot of traffic. However, the website owners weren’t fully taking advantage of the traffic by growing their email list. They knew this but didn’t know where to start.
So we set out to do the following:
- Create high-converting landing pages
- Revamp the homepage to a welcome gate from LeadPages
- Create post-specific bonuses
There’s a lot that goes into list building but most website owners don’t know where to start or how to create, and integrate, the various opt-ins to their email service provider.
Once we started implementing these strategies, we started seeing immediate results.
Results: we grew their email list by over 50% in less than three months and they just recently opened a shopify store to sell merchandise to the folks on their email list.
Are you getting the results you want from your website? Are you digging into the data, understanding how people are interacting with your site and creating A/B tests or optimizing for one of the four stages of the conversion lifecycle?
If you answered “no”, then we’d love to help you.
Click the button below to fill out our survey to see if we’d be a good fit.