Look, none of this digital marketing works if you only get a handful of visitors to your site each month.
If you have less than 1,000 visitors to your website then we’re not a good fit for you and you should focus on the areas listed below to start working on building traffic to your website.
Search Engine Optimization (SEO)
Google processes over 40,000 search queries every second (3.5B per day). Is your website showing up on the results page?
This is what our SEO guy, Chris, can do for you: help you get discovered by search engines. Whether you are looking to be found in a local search or national search, our SEO services can help you with this.
Here’s what we do when we take on an SEO project:
- Keyword Research & Selection
- Site Audit
- Competitive Analysis
- URL navigation
- Meta Data
Keyword Research & Selection
Being successful with SEO is dependent on targeting the right keywords. We discover and select search phrases that a potential visitor is likely to use when searching for your products, services, or solutions.
Having a website that is not technically or structurally sound creates barriers that impede a search engine from discovering and including your pages in their search results.
We will complete a thorough audit of your website to identify all potential barriers and provide you with a prioritized list of recommendations to reduce or negate their impact.
SEO requires regular monitoring of key performance indicators and revisiting of SEO issues to ensure your website continues to improve compared to your competition.
Straightforward: URLs with duplicate content should have canonical URLs specified for them; there should be no confusing redirects on the site, etc.
Meaningful: URL names should have keywords in them, not random numbers and punctuation marks.
With an emphasis on the right URLs, SEO-wise, not all URLs on a site are of equal importance as a rule. Some even should be concealed from the search engines. At the same time, it is important to check that the pages that ought to be accessible to the search engines are actually open for crawling and indexing.
Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code.
Titles and descriptions
Our SEO research will look at the tearapart.com site to determine if the current meta titles and descriptions are helping the site be found throughout the use of the right keywords.
Ongoing Analysis and Prioritized Recommendations
SEO requires regular monitoring of key performance indicators and revisiting of SEO issues to ensure your website continues to improve over your competition.
Google AdWords / Bing Ads
We excel at creating high converting search ads and PPC advertising is a great way to get qualified leads in the door. Working closely with you, we identify keywords that will show your ad during a search.
Specific attention will be given to keyword performance throughout the campaign. Successful keywords for your campaign will be researched to find even more long-tail variations, with attention given to shorthand and conversational search terms.
We’ll review your campaign performance in real time. Ads that are performing well for your firm’s high revenue services will see increases in their budget allocation, while poor performers will be reduced or even eliminated. Bid optimization will occur across all ad channels, audiences, and keywords.
We’ll be watching this campaign all the way through, not just on the front end. This includes constantly monitoring your Google Analytics website goals to find out which ads are driving the most leads for your law firm, and building an ongoing strategy around these winning campaigns.
Every campaign will get its own landing page – we never send paid traffic to a homepage and neither should you. In fact, if you’re working with someone who is sending your traffic to your homepage, ask them why. If they don’t know the answer, you should consider letting them go. Homepages have too many competing calls to action whereas a landing page only has one.
Don’t forget to leverage your social media channels! While we don’t focus on building organic traffic from social sites, our sister website, The Growth Cartel, can get you a dedicated social media manager at a reasonable price.
We highly recommend you visit them today and hire a social media expert.
As with social media, we know where our strengths lie. We used to run Facebook ads and I even blogged about it here but given how the platform is ever-changing and the habits of the users on Facebook are changing, we felt it best to leave it to those who spend the most time running Facebook ads.
This is an under-utilized platform but can also be pricy depending on who you’re targeting. But the return on investment for these ads can definitely pay off!
As with social media management and Facebook advertising, we felt it best to have The Growth Cartel handle this one as well. Hey, you can’t focus on everything or you’re good at nothing.
With that, we invite you to check out their LinkedIn ads management gig.
Ready to get started?
However, if you’re ready to have us help you with SEO and search engine advertising then we’d love to chat with you. Simply click the button below to get started.