Probably the most important factor in your online success is the words that are written on the pages of your website. These words act as your salesperson, your promoter, your informer.
They work while you’re sleeping, providing the necessary information to potential customers and (hopefully) moving them to take action.
In a perfect world, every single person that arrives on your site would be a great prospect.
They’d all be the right fit for your product or service.
But this is not a perfect world, and that is certainly not the reality of traffic to your site.
Visitors come to your site at various stages in their search for a solution to their problem and the job of your copy is to move them from one stage to the next.
However, it can be difficult to know what stage they are in so we can only do our best to make informed decisions about this. It’s a lot easier if you can identify where the traffic is coming from (i.e., search vs paid ads) and create your messaging around this, you can increase your odds of them taking action.
This is one thing we specialize in: identify where the traffic is coming from, writing the appropriate copy, and then A/B testing the changes to measure the impact.
Your copywriter for your project will be handled by our kick-ass copywriter, Melissa Williams. She’s been crafting words on websites for more than five years, writes novels, and is a part-time actor. You can read more about here on our team page.
Equally as critical to your online success is the creation of web pages designed to serve a specific purpose or objective that aligns with your business goals.
We’ve created hundreds of pages that have delivered downloadable resources, qualified leads, and increased product sales. While anyone *can* create a landing page, not everyone can create a *great* landing page.
There’s an entire process we follow for every page we created.
Since these pages serve a purpose and are usually tied to paid traffic, there’s a lot at stake for the page to convert well.
Before even starting on the landing page, we speak with you to get clear on the objective of the campaign. We ask you the ideal outcome and who we’ll be targeting.
Next, we do research by reaching out to your customers and visiting competitor website.
For every page we create, we follow the Rule of One:
What’s your ideal market segment for this page? The copy will be speaking directly to them.
One big idea
What’s your most powerful benefit? Make it easy to see.
What can you guarantee? Amplify your offer with a promise.
What’s the single offer you’re making? Match it to your reader.
So you have an idea that you think will improve a page on your website do you? Well how do you know for sure that this change will, in fact, move the needle in the right direction?
You test it!
A/B testing (also known as split testing) is a method of comparing two versions of a webpage against each other to determine which one performs better.
By creating an A and B variant and testing them against each other, you can use data & statistics to validate new design changes and improve your conversion rates.
Running an AB test that directly compares a variation against a current experience lets you ask focused questions about changes to your website or app, and then collect data about the impact of that change.
Testing takes the guesswork out of website optimization and enables data-informed decisions that shift business conversations from “we think” to “we know.”
By measuring the impact that changes have on your metrics, you can ensure that every change produces positive results.
If you have enough traffic, we will A/B test your website to improve conversions.
Sales funnel optimization and email automation
Every sale on your website does not occur in isolation.
Meaning, there’s a step before the sale and a step after the sale.
This is your sales funnel.
Every website visitor has taken steps to become a customer of yours.
Do you know what they are?
Do you know which step is underperforming?
We can find out and fix it for you.
What about post-sale? Are you just a “one-sale stand” or do you follow up with complimentary or higher dollar products that can boost profits?
These are all questions our team will find the answers to and fix them.
We’ll plug the leaks in the process and then create an email automation sales machine using Drip. We’re certified Drip consultants and can build some pretty sweet automation with the platform that will increase your bottom line.
Check out the Customer Value Optimization (CVO) model we implemented for one of our clients (this is only one of four workflows that were needed):
As I mentioned on the Audience page, email isn’t dead. And until it dies, you need to be writing great email campaigns that not only inform your prospects and customers but keeps them entertained.
No likes boring emails – even corporate big whigs.
And just like a landing page, your email campaigns need to have a purpose. What is it?
To keep them engaged and coming back to your website?
How many emails will it take?
We work with you to come up with a strategy that aligns with your objectives. And, yes, Melissa will be writing them in your voice but only better.
Don’t neglect your subscribers.
Don’t neglect your prospects.
And definitely, don’t neglect the people who have given you their hard earned money to become your customer.
Ready to get started?
If you’re ready to talk to us to see if we’re a good fit, simply fill out the form below or have a chat with our bot over there on the right side of the page.