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When we talk about sales copy, we typically think of the copy on a website. However, sales copy can also be found on product packaging. It works in the same manner -- yet with a small benefit to having your potential customer touch and feel your product. The ideal situation would be if you could … [Read more...] about How to Address Customer Objections With Good Copy
Which do you think is more difficult: starting a business online or a brick and mortar business? Answer: it depends. There are pros and cons to each. Pros to doing business online: you don't have to worry about things such as building permits or rent, liability insurance, business license, … [Read more...] about Online Business Tips: Don’t Make These Mistakes
Conversion optimization can increase your sales quickly and cheaply. Don’t go out and buy more traffic or put more time and effort into creating content. Instead, maximize your potential by using your existing website traffic to increase your conversion rate. Even if you’re only getting a 2% … [Read more...] about 7 Ways To Increase Your Conversion Rate Right Now
It’s a known fact: proper conversion rate optimization requires testing. One cannot simply assume that the changes they are about to make will actually work without testing. Why? It would be like thinking someone has been cured of Ebola but no one actually tested this person to be sure if he or she … [Read more...] about How to Create Your Test Hypothesis
