This is going to be interesting.
Why? This post is about making money via email automation.
It’s not about how to:
- Write captivating emails.
- Increase open rates.
- Write powerful subject lines.
- Improve click-through rates.
- Use the best automation tools (okay there’s a brief section about this one … but you get the idea).
All that is crap if email automation doesn’t make you money in the end.
That’s right. If it doesn’t make money, it doesn’t make sense.
Let’s dive right into a few proven strategies to help you make money from email automation.
Avoid joining the lead nurturing bandwagon
Of course, lead nurturing isn’t bad. Not entirely at least.
It only tends to become bad when you’re taking too long to ask for the sale — often because you think, for some reason, it’s unethical to just ask your contacts to buy.
No, it’s not unethical. In fact, you’ll be hurting your business to think it is.