Your audience is arguably the most important factor that determines your online success.
Because here’s the thing in this online world: those businesses who know their audience the best will win the game.
If you don’t know your customer better than your competitor does, then you’re done.
When you work with us, we focus on the following areas below as it relates to your audience.
But first things first. If you don’t have the following foundational elements already in place you’re not ready to hire us to help you:
- A compelling business idea
- A product or service that’s ready to market
- A problem-solution and benefits statement
- A functioning business blog and website
We recommend working on #1 and #2 by trying to sell to three strangers in 48 hours. If you can do that, you’re onto something.
Identify your target/ideal customer
We can help you refine and understand your ideal customer.
If you haven’t done so yet, take 15 minutes to write out who your ideal customer is and how your product or service can benefit them.
Doing this helps you create targeted messages and website content that will attract these individuals.
You should take a moment to identify the following:
- Demographics and background of your ideal customer
- Their behaviors and motivations
- How your product or service can help them
In gathering this information, it’s going to be helpful if you can find an ideal customer (or an existing customer) and ask them the following questions:
- What do you dream of accomplishing one day?
- What are your biggest fears?
- Where do you go when you look for information about [YOUR PRODUCT OR SERVICE]?
- What search terms do you use when researching your problem?
All of these questions will help you uncover a gold mine of information you can then use in your marketing strategy.
Need some inspiration? Have a look at our ideal customer profile.
Your value proposition is the #1 thing that determines whether people will stay on your website or hit the back button.
If we could give you one piece of business advice, “test your value proposition” would be it.
Think of your value proposition as the full set of perceived benefits and costs, in the prospect’s mind, of taking your call to action.
When your perceived benefits outweigh the perceived costs, your prospect will have enough motivation to take action.
If you have a strong value proposition, people will want what you offer.
But if they can’t figure out what you’re saying, simply saying it more clearly will motivate more of them to buy.
If your value proposition is weak, or weaker than your competitors, you’ll have a difficult time improving conversion rates no matter how well designed your website and landing pages are.
We take days and sometimes week developing a solid value proposition for our clients. Once we have refined it and put it into action, our clients see immediate results in new leads and customers.
This is a new concept that has taken hold in the last couple of years. You’ve seen it all over the place. Heck, just peek at the bottom right-hand side of this page and you’ll see what I’m talking about.
It’s those (sometimes annoying) chat boxes. And whether you like them or not, they are here to stay.
The primary reason being is that consumers are moving companies in the direction they need to be headed.
Gone are the days where companies hold all the supply while trying to generate demand for their product and service.
Now we have consumers who are telling companies what they need in real time (like the live chats on websites).
Consumers are creating the demand. Forcing companies to adapt and create the products or services people demand.
For example, let’s look at Amazon. 50% of the goods you buy on Amazon today are not sold by Amazon. They’re sold by third parties and they are fulfilled by Amazon.
Amazon doesn’t even hold the inventory from a cost standpoint. They’re basically a demand generation and capture mechanism.
This is where we are heading and if you haven’t started talking to your customers, you’d better get on it STAT.
In this new era you’ve got to be thinking: How do I find a marketing system and how do I find a sales system that lets me provide the best customer experience possible, and lets me operate in a way that our customers are demanding?
This is where Conversion Surge can help you. We can set up conversation bots or live chat on your site so you can get closer to your customer and win the game.
Email list building
I know, I know. Email is dying…or dead. Or, it was dead and came back to life. Or, it’s the hottest thing right now.
Either way, you can’t afford to ignore email.
It’s part of building an audience that wants to hear from you and is *ideally* your target customer.
We’ve helped numerous clients double and triple their email lists.
Some clients have gone from just over 1k subs to more than 10k subs.
Some clients have gone from 40k to 60k subs using our services.
We’ll help you deploy a myriad of email capturing tools like landing pages, pop-up boxes, upsidedown homepages, and content upgrades.
Ready to get started?
If you’re ready to talk to us to see if we’re a good fit, simply fill out the form below or have a chat with our bot over there on the right side of the page (conversation-driven marketing in action!)