So we hired our friend, Sally Miller, to interview the CEO and write up this case study for us.
Take it away, Sally!
Chris Mantas, CEO of Tear-A-Part, has been in the auto recycling industry for 33 years. He and his father previously ran a full service auto business and in 2001, they created Tear A Part, a self-service auto recycler.
“From that point forward our business exploded,” said Chris.
Generating leads in the online world
As demand for auto parts grew, Chris needed to source more cars.
Cars are the lifeblood of the auto recycling industry.
You’ve probably heard by now that you need to “optimize” your website.
But what exactly does that mean and how does one go about doing it?
I looked up the meaning on the Merriam-Webster website and it defines “optimize” as making something good, or as effective, as possible.
So if someone tells you that you need to optimize your website then that means we need to make our website (that something) as effective as possible.
Side note: I mean really, come on, who wants an ineffective website?
In this article, I’m going to cover the 10 best ways that I know to “optimize” your website without the need for technical skills.
One reason you might want to consider optimizing your website is because as of today there are over 1 billion websites on the internet and 2.5 million blog posts published every day and if you want to give yourself a fighting chance to get noticed, well son, you’ve got to optimize.
Optimization Tip #1: Have a clear value proposition
There are some folks out there who are happy to just use the basic nuts and bolts of an email service provider but what they don’t realize is that they’re missing out on a huge opportunity to automate a lot of what they do.
Link triggers are a form of automation and in this article,