A couple of weeks ago I wrote about the four things I wanted to get from attending Converted 2016, the annual conference put on by Leadpages.
They were as follows:
- Make connections with fellow conversion marketers
- Learn from the experts speaking at Converted 2016
- Spread awareness of my brand and the services I provide
- Experience the city of Minneapolis
How did I do? I’ll break it down in just a moment.
But first, I want to take a moment to thank Clay Collins, Julie Carroll and the entire team at Leadpages.
They put on a fantastic conference and they are some of the nicest, and smartest people you’ll meet.
It was great to finally meet people I’ve tweeted with, or emailed with, in person and I can’t wait to hang out with them again next year.
You should join us too, by the way.
With that, here’s what went down at Converted 2016.
>>Want to get a list of the top tools mentioned by the marketing experts at Converted 2016?
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Today I’m going to show you a little trick you can use to save your buyers time using the Gumroad overlay in your Leadpages template.
It bypasses the Gumroad product preview page and renders the payment form upon clicking the buy button on your page.
You might be asking: “Why wouldn’t I just send them to the Gumroad page to purchase?”
Well, I guess you could but they aren’t the best sales pages – kinda like homepages.
Sure, people may buy your product directly on the Gumroad page but they’ll need to be in the “most aware” state of buyer awareness.
And my guess is that 80% of your prospects fall into “problem aware”.
To get them from problem aware to most aware, you’re going to need room to write some of your sweet sales copy (ex: a sales page) and then give them the opportunity to buy your product on that page.
And what if you are selling multiple versions of your Gumroad product (as you should be) using a pricing table?
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Generating leads is one of the toughest things to do on the internet.
However, we were able to send 497 new leads to our client in four months from December 2015 and April 2016.
Just from their homepage.
Though we offer our services to multiple industries and niches, our sweet spot is helping auto recyclers increase used car parts inventory in their yards.
Auto recycling just isn’t a niche, it’s a $25 billion industry.
So we hired our friend, Sally Miller, to interview the CEO and write up this case study for us.
Take it away, Sally!
Chris Mantas, CEO of Tear-A-Part, has been in the auto recycling industry for 33 years. He and his father previously ran a full service auto business and in 2001, they created Tear A Part, a self-service auto recycler.
“From that point forward our business exploded,” said Chris.
Generating leads in the online world
As demand for auto parts grew, Chris needed to source more cars.
Cars are the lifeblood of the auto recycling industry.
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In case you haven’t heard, Converted 2016, a conference focused on increasing conversions in your business, is right around the corner.
As in next week.
The conference is hosted by Leadpages, the company who makes high converting landing pages that every business owner and blogger can use to grow his or her business.
It’s going to be just my second conference of the year and I’m excited to be there for this one.
I know not everyone feels the same about conferences. Depending on your point of view, conferences can either be a great experience and a business booster or a poor use of the attendee’s time.
However, it’s my belief that what you get out of a conference is directly proportional to the effort and energy you put forth while you’re there.
As an example, you’ve probably met the guy who says, “I’m just here because my boss sent me.”
And then he skips out on the speeches only to return for dinner and happy hour.
I prefer to be the opposite of that – for one,
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You’ve probably heard by now that you need to “optimize” your website.
But what exactly does that mean and how does one go about doing it?
I looked up the meaning on the Merriam-Webster website and it defines “optimize” as making something good, or as effective, as possible.
So if someone tells you that you need to optimize your website then that means we need to make our website (that something) as effective as possible.
Side note: I mean really, come on, who wants an ineffective website?
In this article, I’m going to cover the 10 best ways that I know to “optimize” your website without the need for technical skills.
One reason you might want to consider optimizing your website is because as of today there are over 1 billion websites on the internet and 2.5 million blog posts published every day and if you want to give yourself a fighting chance to get noticed, well son, you’ve got to optimize.
Optimization Tip #1: Have a clear value proposition
First things first.
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