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Case Study: How We Generated 497 New Leads in 4 Months

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Generating leads is one of the toughest things to do on the internet.

However, we were able to send 497 new leads to our client in four months from December 2015 and April 2016.

Just from their homepage.

Though we offer our services to multiple industries and niches, our sweet spot is helping auto recyclers increase used car parts inventory in their yards.

Auto recycling just isn’t a niche, it’s a $25 billion industry.

So we hired our friend, Sally Miller, to interview the CEO and write up this case study for us.

Take it away, Sally!


Chris Mantas, CEO of Tear-A-Part, has been in the auto recycling industry for 33 years. He and his father previously ran a full service auto business and in 2001, they created Tear A Part, a self-service auto recycler.

“From that point forward our business exploded,” said Chris.

Generating leads in the online world

As demand for auto parts grew, Chris needed to source more cars.

Cars are the lifeblood of the auto recycling industry.

Four Things I Want to Get Out of Converted 2016

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In case you haven’t heard, Converted 2016, a conference focused on increasing conversions in your business, is right around the corner.

As in next week.

The conference is hosted by Leadpages, the company who makes high converting landing pages that every business owner and blogger can use to grow his or her business.

It’s going to be just my second conference of the year and I’m excited to be there for this one.

I know not everyone feels the same about conferences. Depending on your point of view, conferences can either be a great experience and a business booster or a poor use of the attendee’s time.

However, it’s my belief that what you get out of a conference is directly proportional to the effort and energy you put forth while you’re there.

As an example, you’ve probably met the guy who says, “I’m just here because my boss sent me.”

And then he skips out on the speeches only to return for dinner and happy hour.

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I prefer to be the opposite of that – for one,

10 Tips for Increasing Conversions in Record Time

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You’ve probably heard by now that you need to “optimize” your website.

But what exactly does that mean and how does one go about doing it?

I looked up the meaning on the Merriam-Webster website and it defines “optimize” as making something good, or as effective, as possible.

So if someone tells you that you need to optimize your website then that means we need to make our website (that something) as effective as possible.

Side note: I mean really, come on, who wants an ineffective website?

In this article, I’m going to cover the 10 best ways that I know to “optimize” your website without the need for technical skills.

One reason you might want to consider optimizing your website is because as of today there are over 1 billion websites on the internet and 2.5 million blog posts published every day and if you want to give yourself a fighting chance to get noticed, well son, you’ve got to optimize.

Optimization Tip #1: Have a clear value proposition

First things first.

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How to create link anchors with the Leadpages drag and drop builder

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Have you ever visited a really long landing page or sales page – like this one?

And maybe you were on that page and were saying to yourself: “I just want to get to the bottom, I’m done scrolling!”

Well, if you happen to own one of those long pages inside Leadpages then I have a solution for you.

What if you could create a link that, when clicked, scrolled or jumped the person to another part of the page automatically?

In the video below I walk you through how to do both:

  1. Create a smooth scrolling effect when someone clicks a link or button on the page and;
  2. Create an anchor link that someone can jump to when they click a link or button

Just watch this short video below and I’ll walk you through the steps!

Here’s the link to the JS code I mention in the video that you’ll need to paste into the Analytics tab of the Leadpage.

Conclusion

Knowing how to use the “Analytics”

How to Create Trigger Links in Drip (w/ examples)

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In case you haven’t heard of Drip <aff link, it’s a powerful email service provider that comes with a ton of bells and whistles.

It’s perfect for bloggers just starting out and it’s super useful for startups or SaaS companies because the price is reasonable and you get access to a ton of automation features.

And so today I thought I would take some time to show you one of those automation features: trigger links.

A trigger link is a special link generated by Drip that, when clicked, it kicks off an automation rule that is defined by you.

It’s similar to creating link triggers in ConvertKit and will save you tons of time and make you a super smart marketer.

Why you should use link triggers

There are some folks out there who are happy to just use the basic nuts and bolts of an email service provider but what they don’t realize is that they’re missing out on a huge opportunity to automate a lot of what they do.

Link triggers are a form of automation and in this article,

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