Digital marketing junkie. You can find me online tweeting about conversion optimization or second guessing NFL coaches.
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In the conversion optimization industry, there’s a rule of thumb that says website visitors will spend a mere 5 seconds evaluating a web page before they decide if they will engage further with the site or if they will choose to bounce.
If you take a look at your analytics tool, you might see that the majority of website abandonment occurs within the first few seconds.
Because it’s within those first few seconds that visitors are deciding whether or not they want to spend their valuable time on your website.
Don’t Waste Your Visitor’s Valuable Time
Visitors do not want to spend their time only to find out in the end that, no, you do not have what they need and you are not able to help them.
So don’t leave them guessing if you have what they need or are able to help. They probably won’t want to spend the time digging through your site to find the answer. They may ditch it to look for a site that clearly conveys upfront if they have what they need.
Now, If your competitors are failing to clearly define the product or service offering – here is where you can gain the upper hand by boldly defining it for visitors upfront – within 5 seconds.