In the conversion optimization industry, there’s a rule of thumb that says website visitors will spend a mere 5 seconds evaluating a web page before they decide if they will engage further with the site or if they will choose to bounce.
If you take a look at your analytics tool, you might see that the majority of website abandonment occurs within the first few seconds.
Because it’s within those first few seconds that visitors are deciding whether or not they want to spend their valuable time on your website.
Don’t Waste Your Visitor’s Valuable Time
Visitors do not want to spend their time only to find out in the end that, no, you do not have what they need and you are not able to help them.
So don’t leave them guessing if you have what they need or are able to help. They probably won’t want to spend the time digging through your site to find the answer. They may ditch it to look for a site that clearly conveys upfront if they have what they need.
Now, If your competitors are failing to clearly define the product or service offering – here is where you can gain the upper hand by boldly defining it for visitors upfront – within 5 seconds.
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Creating landing page copy that converts is arguably one of the hardest things to do, both as a copywriter and conversion optimizer.
Copy is the primary vehicle for helping the reader take the desired action (YOUR desired action) on the landing page.
It’s an extension of you or your sales person and it’s the reason why we’re able to help an auto recycler generate 497 new leads in just four months.
One of the reasons why it’s so difficult to write landing page copy that converts is because we’re not sure what the stage of awareness the reader (prospect) is in when they come to your page.
Whereas if we were speaking to them in person, we’d be able to change our pitch (copy) on the fly to match the state of awareness they’re in.
“Oh, you haven’t heard of our landing page creation services? Let me tell you all about it…”
But we can’t.
And like many of us who use our websites to drive sign-ups, leads and sales, we’re left to make informed guesses as to what state of mind the reader is in when arriving on your landing page.
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There’s nothing better than a repeat customer in the world of brick-and-mortar, so the same should hold true online, shouldn’t it?
You want potential customers to come back to your lead generation website more than once to kick the tires, don’t you?
Having them circle back multiple times must mean they’re getting closer to doing business with you, doesn’t it?
That’s the shocking fact the Chicago SEO experts, Straight North, recently learned after sifting through more than 300,000 sales leads generated by websites.
In 84 percent of true sales leads, they were generated on the first visit.
After people visit a website once, the chances that they will convert into real sales leads drops significantly with each visit.
A second visit to a website results in a true sales lead just 11 percent of the time, and then it gets worse.
All of this is why it is essential to have a lead generation website that drives visitors to immediate action,
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Are you looking for more ways to get people to pay attention to you?
To accept your offer, whatever it may be, from a PDF freebie to a paid product or service?
Yet, I’ll be the first to admit I don’t do things on this website to increase conversions and get more people in the top of my funnel (see item #1 from the list below).
The other day I sat down and laid out 10 things I wasn’t doing (but you should be doing) on my website and decided to share them with you.
They’re tips to help you get more leads and, ideally, more customers.
But before we list them, there are couple of things I’d like to cover.
First, the four stages of the conversion marketing lifecycle and second, the “rules of the online universe”.
The conversion marketing lifecycle
When it comes to doing business online, there are four stages to the conversion marketing lifecycle:
Stage 1: Convert web browsers into website visitors
Stage 2: Convert visitors into leads
Stage 3: Convert leads into customers
Stage 4: Convert customers into promoters
Let’s start with Stage 1.
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A couple of weeks ago I wrote about the four things I wanted to get from attending Converted 2016, the annual conference put on by Leadpages.
They were as follows:
- Make connections with fellow conversion marketers
- Learn from the experts speaking at Converted 2016
- Spread awareness of my brand and the services I provide
- Experience the city of Minneapolis
How did I do? I’ll break it down in just a moment.
But first, I want to take a moment to thank Clay Collins, Julie Carroll and the entire team at Leadpages.
They put on a fantastic conference and they are some of the nicest, and smartest people you’ll meet.
It was great to finally meet people I’ve tweeted with, or emailed with, in person and I can’t wait to hang out with them again next year.
You should join us too, by the way.
With that, here’s what went down at Converted 2016.
>>Want to get a list of the top tools mentioned by the marketing experts at Converted 2016?
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